Sam, I’ve been building something.
I want you to be part of it.

This is a personal invitation — not a pitch deck, not a mass email. Something I’ve built specifically for you to see.

— Dan

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The Opportunity

AI crossed a threshold.
Most businesses can’t access it.

AI capability is accelerating faster than almost anyone realises. Most organisations can’t access it, don’t know what’s now possible, and haven’t figured out how to turn it into real value. This creates a temporary but significant gap — and a window to build something.

Source: METR Horizon benchmark →

What We’re Building

Bespoke AI tools for professional services. Each vertical led by a partner.

Flint & Foundry pairs sector specialists with AI-powered development to build exactly what professional services firms need. Not off-the-shelf software. Not six-figure custom builds. Bespoke tools at a fraction of traditional costs, managed and refined continuously.

Each vertical is led by a founding partner who understands the sector — the workflows, the pain points, the client relationships. I handle all the technology. The partner handles the strategy and the clients.

We’ve already proven it works. Our first partner is on board, and her clients are using the platform today.

What We’ve Built

We didn’t just theorise. We built it.

Our first client is Alma Strategic, a financial PR firm. Here’s what they’re paying for a fully managed AI platform with three custom tools — built, hosted, and continuously refined.

3

Custom tools built

~£11k

Total build cost

£800

Per month ongoing

      Rather than presenting Caroline with a slide deck, we built a working prototype first. When she saw the RNS Sentiment Screener analyse a real client announcement — one her team had actually worked on — and it identified the deliberate tone manipulation they’d applied, the conversation shifted entirely. The prototype did more selling in ten minutes than any business plan could have done in an hour.
    

tools.almastrategic.com

Live

Platform Tools

RNS Sentiment Screener

Analyses tone, messaging strategy & areas of concern

Website Messaging Audit

Competitive analysis with downloadable reports

Knowledge Work Generator

RNS drafts, investor Q&A, key messaging

Recent Activity

Animalcare plc — RNS Screened

Trading update analysed · 3 flags identified

Website audit — CompanyCo

Report generated · 12 recommendations

Board advisory note drafted

Knowledge work · Q1 investor briefing

All systems operational 3 tools active GDPR compliant

“Oh my goodness… this is dark arts indeed. I ran an existing Animalcare Trading Update and it picked up on everything that we had deliberately done with it, and suggested we undo it. Very interesting indeed.”

“They agreed with it all and were blown away by the tools.”

— Caroline Forde, Partner at Alma Strategic

Why It Works

AI collapsed the cost. Clients pay the value.

The tools we built Alma would have cost £200k+ to develop two years ago. We built them for under £11k. That’s not an incremental improvement — it’s a structural shift. Clients get bespoke tools at a fraction of what agencies used to charge, and access to things that simply weren’t possible before. They’re elated. We exploit the gap between our near-zero build costs and the enormous value clients receive.

What Clients Pay vs. What It Used to Cost

Website Rebuild

£12,000+ → ~£4,000

Campaign Strategy

£4,000+ → ~£1,000

Brand Audit

£8,000+ → ~£2,500

Custom AI Tool

£50,000+ → ~£3,500

      Your cut: 50% of everything you bring in. I cover all costs — infrastructure, AI, development, hosting, everything. You bring the relationships and domain expertise. Zero capital at risk. Zero overhead. Your share is pure profit.
    

The Model

Two revenue streams. Zero overhead.

Platform Tools

Recurring revenue. AI-powered tools that clients use month after month — analysis, screening, dashboards, knowledge work. Revenue grows as clients commission new tools.

RNS Sentiment Screener £300/mo

Website Messaging Audit £200/mo

Knowledge Work Generator £300/mo

Expert-Directed Projects

One-off deliverables. Your domain expertise guides AI-powered delivery — at roughly 25% of traditional agency pricing. Clients get premium work at prices they can’t refuse.

Website rebuild £4,000

Brand audit & strategy £2,500

Presentation suite £1,500

      The “can’t fail” principle: Zero capital at risk. Zero overhead to cover. If you bring in one client and it doesn’t grow beyond that, you’re still earning revenue for part-time work, learning valuable AI skills, and holding equity in a growing business. The downside is limited. The upside is significant.
    

Your Numbers

See what your vertical could look like.

Number of clients

3

Tools per client

Additional services

£17,400

Your annual earnings (50% share)

£0

Your costs

6–9

Hours per week

You earn 50% of all revenue from clients you bring in — both recurring platform fees and project work. I cover all costs: platform infrastructure, AI, hosting, development, everything. Your share is your profit.

Plus 10% founding equity, vesting over 3–4 years. As the business grows across multiple verticals, this equity represents the collective value of everything we build together.

The Team

Who’s building this. Where you fit.

Dan Nadel

Founding Partner, Tech & AI

Built and scaled technology businesses since 2014. Leads the AI development capability that powers every tool we build.

Caroline Forde

Partner, PR & Communications

20+ years in financial PR, advising FTSE-listed companies. Our first vertical partner — proving the model works.

?

Sam Nadel

Partner, Non-Profit & Charities

Your slot. Your vertical. Your clients.

+

Open

TBD Vertical

Space for 1–2 more founding partners across distinct verticals.

3–4 founding partners across distinct verticals. Deliberately small. Each partner gets meaningful equity, genuine attention, and real influence over the business’s direction.

Why You

Sam, this isn’t a mass email.
It’s a specific ask.

I’ve thought carefully about who I want to build this with. It’s not a long list.

You’re intelligent, you’re enjoyable to work with, and you have a work ethic that I trust completely. You’re charismatic — people naturally want to work with you. And you’re driven by making a positive change, which is exactly why the non-profit sector is such a strong fit.

Charities and non-profits need better tools — but they can’t afford traditional builds. A £50,000 platform is impossible for most charities, but a £800/month managed service with custom AI tools? That’s a budget line they can actually approve. This model doesn’t just work for non-profits — it’s arguably where it matters most.

Personal message from Dan — video coming soon

This invitation itself was built with the same AI-powered tools we use for client work. What you’re looking at is a demonstration of what we do.

You can start today.
There’s nothing to lose.

Let’s talk →

Frequently Asked Questions

The high-value work: understanding what charities need, managing relationships, identifying opportunities, and growing your client base. You scope what clients need and I build it. You don’t manage the technology — you manage the relationships and the strategy.

No. All development is handled by me. You’ll naturally develop a sense of what AI can and can’t do — that’s a business skill, not a technical one, and it’s one that barely exists in the market right now.

Yes, and you’d start that way. At small scale, client management takes hours per week, not hours per day. You go full-time when — and if — the numbers make it obvious.

The same way we did with Alma: we build a working prototype for your sector, seeded with real data from a potential client’s world. Then you show it to them. The product does the selling — you don’t need a pitch deck when someone can see their own data in a working tool.

You’ve risked no money, learned valuable skills, earned income from any clients you did bring in, and hold equity that may have value. There are no overheads and no financial commitments. The worst case is genuinely fine.

Custom AI-powered tools on a managed platform — think grant application drafting, impact reporting, donor analysis, campaign tools — plus project deliverables like website rebuilds or strategy documents at a fraction of what agencies charge. Everything tailored to their specific needs, not generic software.

See It For Yourself

Explore what we've built so far

Flint & Foundry

The agency website

Alma Tools Demo

admin@alma-tools.demo / demo-admin-2026

Quoting Tool

Interactive pricing for Alma